Adman Eaon Pritchard, a regular contributor to AdNews, is returning to the UK after 15 years away.
He will be launching artsciencetechnology.com (AST) from what he describes as an “underground doomsday fortress” at a secret location in the Scottish Highlands.
“AST is my independent marketing science consultancy that brings together evidence-based strategy, applied behavioural sciences, and commercial creativity,” he said.
“The aim? As ever, to help agencies and brands cut through the noise and focus on what actually works.
“The offer is built on the belief that the best strategy for this age sits at the intersection of three forces.
“Art – the creative spark that gets brands noticed and remembered
“Science – the evidence-based rigour to know what really drives growth and how people really think.
“Technology – the right tools, in the right context, enhancing human intelligence, not replacing it.
“In a world where brands can’t afford wasted spend or empty metrics, navigating strategy and creative means combining these three elements, not treating them as separate silos.”
Pritchard thanked all he has worked with in Australia and the US, especially at cummins&partners, with whom he will continue to collaborate across time zones.
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