Eaon Pritchard's social media campaign for his not-advertising book

By Chris Pash | 13 February 2020

Melbourne-based strategist Eaon Pritchard has released his second book, Shot By Both Sides – What We Have Here Is A Failure to Communicate.

It's a follow up to his 2018 book, Where Did It All Go Wrong? - Adventures At The Dunning-Kruger Peak Of Advertising.

Among the questions posed and (almost) answered in the new book:

  • Should you bear a grudge?
  • Is business the best art?
  • Ever get the feeling you’ve been cheated?
  • Could you make it with Frankenstein?
  • What’s the point of anything?

To promote the book, he's been hitting social media platforms, including LinkedIn

And Twitter:

eaon

He says: "90% of my sales last time were from US so I hope to get out to New York later in the year."

The foreword is written by Munich-based performance artist and creative mentor, Marcus J H Brown:

"Shot By Both Sides isn’t a book about advertising. It isn’t a book about management, strategic thinking or hustlepreneurship either. It’s a book about connections and a book for people who are interested in finding out how to discover them.

"It’s a book about two worlds: the art world and the wacky world of business communications: each with their impenetrable languages, pretensions, flamboyancies, angst and unbearably pretentious wankers.

"Shot By Both Sides imagines each of these worlds having a sensible conversation with each other in the hope that they may find peace, or at least answers to their own particular lunacies." 

Eaon Pritchard is founder of behavioural design consultancy ArtScienceTechnology. 

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