Droga5 ANZ has been appointed creative agency for Woolworths across Australia and New Zealand, taking over from M+C Saatchi's Greenhouse Collective which had the account since 2017.
TBWA\Sydney continues as creative agency for Everyday Rewards and Big W stays with 72andSunny.
"Following a competitive pitch process, we're pleased to announce that Droga5 has been selected as the new lead creative partner for Woolworths in Australia and New Zealand," said Woolworths chief marketing officer Sean Barrett.
"We look forward to partnering with their team to build distinct, meaningful work for our brands with our immediate focus turning to working together to deliver our upcoming Christmas campaign."
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