Droga5 ANZ, part of Accenture Song, has been appointed creative agency of record for Transport for New South Wales Safety Marketing, following a competitive pitch process.
Droga5 ANZ will manage the creative account for Transport for New South Wales' Road and Maritime Safety portfolio.
“We are delighted to partner with Transport for NSW, it is important work that can change behaviours and make a real difference in people's lives," said Matt Michael, Droga5 ANZ CEO & Accenture Song ANZ marketing practice lead, Matt Michael.
"We look forward to working closely with Transport for NSW to create effective and impactful work that improves the safety of NSW.”
The incumbent was Ogilvy, appointed as lead creative agency for road safety in 2019.
The agency’s remit is to focus on inspiring behavioural change, across campaigns including drink driving, speeding, enforcement driver fatigue and maritime safety.
Creative work has begun for a motorcycle safety campaign.
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