Toyota Motor Corporation has appointed Droga5 to handle the Yaris account, as it pitches the overall brand account.
The appointment, which took place without a pitch, sees Droga5 assume responsibility for the Yaris creative account, which was previously handled by Saatchi & Saatchi.
Droga5 joins Toyota’s creative agency roster alongside Saatchi & Saatchi, Publicis Mojo Sydney and Oddfellows.
The appointment comes as the automotive giant undergoes a pitch for the Toyota brand account, involving its main roster agencies.
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