M&C Saatchi Sydney has appointed digital strategy director Michael Sinclair from Droga5.
He is the latest of a raft of strategists appointed to sit in chief strategy officer Justin Graham's team.
Sinclair will also work alongside M&C's group innovation director Ben Cooper.
He has spent time at Droga5, Razor and Colenso BBDO and Wieden + Kennedy in London where he worked on a number of projects including Nokia’s global N8 launch, Honda’s ‘The Experiment’, and the release of the Kaiser Chiefs’ album, ‘The Future is Medieval’.
Graham said: "He has it all really - a hands-on digital exponent with a deep system understanding and a profound grasp of how everything meshes to produce big brand platforms that endure.
“When walking around clients’ business challenges he sees opportunities when most others just see problems and applies simplicity, which together with his ability to partner with everyone on the team, ensures the best solutions are achieved.”
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