Three creatives from Droga5 and a managing director from CHEP have joined forces to launch Princess - A Creative Company.
The company was founded by creative partners Beth O'Brien (formerly Droga5), Sam Dickson (Droga5) and Cameron Bell (Droga5), with managing director Jonny Berger, formerly of CHEP
Princess opened shop with foundation clients including superannuation fund MLC.
The team brings together decades of experience across major Australian and international brands including Tourism Australia, Samsung, NRMA, Telstra, SBS, CUB/Asahi, DB Export and Tate Galleries.
"The common thread in all the work we loved making -- for its originality, emotion and effectiveness -- is that it broke the category it lived in," said Sam Dickson .
"To us, that's the key. Difference is the only way forward. If you stick to that, you create work that makes everything else feel out of date."
Their collective work has garnered industry accolades including a Dan Weiden Titanium Grand Prix, Global Grand Effie, Black Pencil and multiple Grand Prix awards.
The company is launching with three creative founders, a departure from the traditional creative model.
"With three creative founders, we're able to provide our clients with brilliant creativity and ground breaking work, at speed," said Jonny Berger.
Beth O'Brien said calling them a creative company isn't just semantics.
“We've chosen it because we work in any format, any medium, any space the creative solution needs,” she said. “From a film to a product to something the world's never seen before."
Across their careers, the team has worked at agencies including Droga5 New York, The Monkeys, CHEP Network, Clemenger BBDO, Colenso, R/GA and M&C Saatchi.
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