Droga5 ANZ, part of Accenture Song, has been appointed creative and strategic partner for the University of Auckland, with the first campaigns already in development.
The partnership spans marketing strategy, creative development and brand storytelling across New Zealand and key international markets.
"The University of Auckland is an icon in Aotearoa and a beacon for ambitious, curious thinkers," said Storm Day, NZ lead of Accenture Song and chief executive of Droga5 Aotearoa.
"This partnership lets us help shape what that means for the next generation."
Droga5 ANZ chief strategy officer Stevie Weber said universities are where big ideas are born.
"The University of Auckland is full of people trying to change the world. Our job is to make sure UoA is the world's most influential university," she said.
University of Auckland associate director of marketing Sarah Kenny said the university wanted a partner who thought boldly about the future.
"Education is the ultimate act of optimism. We wanted a partner who thinks as boldly as we do about the future and Droga5 stood out for their insight into what makes people curious and how they want to learn," she said.
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