DoubleVerify expands brand safety settings for Facebook and Instagram

Paige Murphy
By Paige Murphy | 31 March 2021
brand safety

Digital media measurement, data and analytics software platform DoubleVerify (DV) has launched an expanded brand safety and suitability integration with Facebook.

It will extend verification to new premium inventory channels such as Facebook In-Stream Reserve, while providing new tools to boost control and efficiency.

With the expansion, DV now offers brand measurement solutions on Facebook and Instagram to optimise campaign quality.

“We are excited to enter this phase in our work with Facebook,” DoubleVerify CEO Mark Zagorski says.

"We are expanding our partnership to ensure an even more brand-safe and brand-suitable advertising environment for the global brands we serve across the Facebook ecosystem.”

Building on its existing partnership, advertisers on Facebook using DV can now manage brand safety and suitability settings using 53 content avoidance categories and 39 supported languages.

Advertisers can also create Allow Lists for Facebook In-Stream Video inventory, supporting brand and content suitability and alignment, as well as Block Lists that work across In-Stream Reserve, In-Stream Video, Instant Articles, and Facebook Audience Network.

In addition to its brand safety and suitability capabilities, DV has partnered with Facebook for fraud protection and viewability measurement across its inventory.

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