Software platform for digital media measurement, data and analytics DoubleVerify has appointed Imran Masood as country manager for Australia and New Zealand.
Masood is charged with leading DoubleVerify's expansion efforts in the region.
“I’m excited to join the DV team during a time of industry growth across Australia and New Zealand," Masood says.
“We’re partnering with brands to drive campaign efficiency and effectiveness online - ultimately, building confidence in their digital investment.”
Prior to DoubleVerify, Masood served as managing director of programmatic services at GroupM, where he launched the agency’s 'Single View of Programmatic' strategy.
Previously, he was managing director of the Xaxis and Plista businesses within GroupM, and also held senior roles at Sizmek and Amobee.
“Brands in the region are showing increased interest in verification services that help them address critical media quality issues,” DoubleVerify APAC managing director Jordan Khoo says.
“Our mission is to empower global advertisers and programmatic platforms with essential tools to safeguard brand reputation and maximize campaign performance.”
Masood will be based in DoubleVerify’s Sydney office.
DoubleVerify also recently launched the industry’s first connected TV (CTV) Targeting Certification for programmatic platforms which is designed to protect advertisers from fraud and invalid traffic in the CTV space.
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