DoorDash has extended its animatronic delivery bag characters into a social podcast series called Bag Chat, developed by Clemenger BBDO, starring two puppeteered bags discussing life, love, reality television and temperature preferences.
The series marks the next evolution of The Bags, launched as part of DoorDash's brand platform in late 2025 across TV, OOH, audio, digital and social.
Bag Chat takes the form of a classic bro podcast, with comedians Will Gibb and Pat Doherty voicing the bags across largely improvised 30 to 40-second episodes.
Topics include one bag's claim that his grandfather was the briefcase from Pulp Fiction, opinions on Love Island and the merits of carrying hot food versus cold food.
Seven episodes have launched across DoorDash's Instagram and YouTube channels, with more in development.
Sarah Schwab, DoorDash manager of consumer marketing, said the series was born from a desire to connect with customers in unexpected ways.
"Podcast clips are having such a moment right now — they cut through in a way traditional formats struggle to," she said.
“So we thought: let's make the Bags hosts and just let them be weird for a minute. No fixed length, no hard commercial objectives, just a chance for people to really love them.
"Ultimately, the more people who connect with the Bags, the more they connect with DoorDash, and that's what makes a series like Bag Chat really exciting.”
Clemenger BBDO creative director Tom Lawrence said the aim was to turn the bags from ad assets into characters people actually cared about.
"Audiences are increasingly exhausted by being constantly sold to. Every piece of branded content seems engineered to force in product demos, proof points or some kind of hard sell," he said.
"With Bag Chat, we wanted to turn the bags from ad assets into characters people actually care about. Because once audiences genuinely enjoy spending time with them, they become far more effective in traditional advertising too.”
Clemenger BBDO creative director Samuel Raftl said practical puppetry and improvised comedy were deliberate choices in a world flooded with AI-generated content.
"People are craving things that feel real, human and tactile again,” Raftl said.
"That's why we continued using practical puppetry and worked with improvisational comedians rather than trying to overly script or polish everything. The bags are imperfect, a bit awkward and strangely relatable. That's kind of the point.”
Clemenger BBDO chief creative officer Matt Chandler said the bags had always had more life in them than traditional advertising would allow.
"Bag Chat lets audiences spend more time with the characters without forcing every moment to carry a sales message. Sometimes it's just two bags discussing why warm soup feels good inside them on a cold winter's night," he said.
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