Credit: Redd Francisco via Unsplash
Property classified site Domain has removed third-party, non-property advertising from its platforms.
The change is rolling out from December 1 across domain.com.au, allhomes.com.au and commercialrealestate.com.au.
"When someone lists their property, they're investing thousands of dollars to showcase their homes, not to compete with ads for credit cards or holidays," said Domain president Jason Pellegrino.
"We're here to raise the standard. Australians deserve an experience focused entirely on property.
“Vendors should expect that a portal will showcase their listing, not sell against it with unrelated products or competing offers."
Pellegrino said the industry needs to move beyond short-term models that erode trust and detract from the quality of the property campaign.
"Consumers don't want the clutter, and vendors shouldn't expect it," he said.
"Letting go of non-property ad revenue is a small price to pay for a better experience for everyone, and it's just the beginning of what's to come as we continue to raise the bar of what a great property marketing experience should be."
Domain became part of CoStar Group in 2025, a global leader in commercial real estate information, analytics, online marketplaces and 3D digital twin technology.
Domain's platforms achieved a record-breaking 55.1 million total visits in October, up 46% from the prior year.
App visits grew twice as fast as REA in October year on year, said Domain.
Commercial Real Estate achieved a record-breaking 2.9 million total visits in October, with listing views growing 49% compared to the same time last year.
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