Independent creative agency DO. has added Aussie Home Loans to its rosters of brands, with advertising, PR and communications.
DO. was appointed by Aussie Home Loans due to its understanding of the finance industry, leveraging its multi-disciplinary creative streams to deliver effective and engaging campaigns that will help to power the Aussie brand.
Paul Coles, DO. owner and managing director said: "Aussie Home Loans are an absolutely iconic Australian brand, so we are proud to be partnering with them. Having worked with some of Australia’s leading financial services brands, this partnership is a brilliant opportunity for the team to leverage our expertise in the sector and help Aussie Home Loans connect with its customers and grow the brand."
Antoinette Tyrrell, head of brand at Lendi Group and Aussie Home Loans, said: "With the help of DO, we plan to build on the great legacy of Aussie Home Loans brand in Australia to support the next generation of Aussie homeowners."
"We were impressed with DO’s creative approach and their ability to think strategically about our brand and our target audience. Like Aussie Home Loans, DO. is a challenger in its industry and we are excited to work with a team that doesn’t conform to the traditional agency paradigm. Their ability to solve business problems and engage in an agile way has been refreshing.”
DO’s win of the Aussie Home Loans account follows the agency’s recent expansion to Japan. The agency has grown in Australia and Japan with the inclusion of marque brands such as Fantastic Furniture, Best & Less, Lindt, Toyota Forklifts and NSW Government.
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