Disney is reportedly refusing to run Neflix advertisments on its network ahead of the launch next month of its Disney+ streaming platform.
The Wall Street Journal says the move is a "sign that the marketing wars over streaming-video are escalating as media giants battle each other for subscribers".
Netflix, the global leader in streaming media services, spends about $US1.8 billion a year on advertising so it can retain and grow its subscription base.
Most television networks have been happy to run advertising from streaming media services such as Netflix but that is changing as more content owners, including Disney, create their own services.
Disney is launching Disney+ in Australia and New Zealand on November 19 at $A8.99 a month or $A89.99 a year and $NZ9.99 a month or $NZ99.99 a year.
AdNews is seeking comment from Disney.
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