Davy Rennie.
Online classifieds group Gumtree Group has expanded its relationship with Digitas Australia, the AdNews Digital Agency of the Year, adding brand campaign creative and media planning and buying to the agency's existing CRM remit.
Digitas was first appointed to lead Gumtree's CRM program late last year. The expanded role comes as Gumtree moves into a new growth phase following investment in platform safety and technology.
"We have been working hard to improve the Gumtree experience with a focus on safety — creating a secure and convenient environment where buyers and sellers can connect with peace of mind," said Rowena Kanna, director of marketing and brand at Gumtree Group.
"We're excited to partner with Digitas to help us build brand momentum through smarter, more connected experiences that are underpinned by trusted data and insight."
Gumtree Group operates Gumtree, CarsGuide and Autotrader, reaching more than four million Australians each month across more than two million live listings.
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