Kate Warren-Smith. Credit: Digitas
Kate Warren-Smith has joined Digitas Australia as managing director, a newly created role on the agency’s national executive leadership team.
She will lead client strategy across CX, commerce and CRM, while also supporting Digitas' internal culture and operations.
Warren-Smith, who is based in Melbourne, brings two decades of experience in brand activation, shopper and commerce marketing.
“Kate’s ability to deliver creative and commercial impact across a wide range of partners and categories was as evident as her track record for building and maintaining amazing cultures,” Digitas Australia CEO Davy Rennie said.
“Her vision for being a strategic partner, creating fully integrated brand experiences for our clients across Australia, aligns perfectly with our vision for people, process and product growth.”
Warren-Smith said it was exciting to be part of a push to move from fragmented marketing to unified, connected experiences.
“I am especially energised by our focus on solutions that blend imagination with commercial strategy, delivering brand moments that are not only seamless but also create meaningful impact throughout the customer journey,” she said.
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