Credit: Fine Tours Group
Fine Tours Group has appointed independent Digital Minds Group to manage its Australian media strategy as it expands its local business.
The destination management company is scaling demand for its Australian travel experiences across domestic and inbound markets.
Digital Minds Group was appointed to strengthen media strategy, improve measurement and optimise investment across digital channels, as competition increases and traveller discovery shifts across search, social, marketplaces and AI-assisted planning tools.
Digital Minds Group said the partnership comes at a critical point in Fine Tours Group’s expansion.
“We’re proud to partner with Fine Tours Group at a pivotal point in their Australian expansion.
“The group has built a strong reputation for delivering exceptional travel experiences, and we’re really excited to support their growth with a media strategy focused on sustainable, long-term value,” head of marketing at Digital Minds Group, Lija Wilson, said.
Fine Tours Group general manager of customer acquisition Jack Walsh said Australia was a key growth market for the business.
“Australia is a key growth market for Fine Tours Group, with increasing demand from both domestic travellers and international visitors,” he said.
“We needed a partner who can move quickly, improve measurement and help us invest with confidence as traveller discovery shifts across platforms.
“Digital Minds Group stood out for their clarity, pace and performance capability, and we’re excited to partner with them to drive efficient, measurable growth.”
Fine Tours Group operates a portfolio of specialist travel brands focused on Australia and New Zealand.
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