Digital billboards join ‘Light up the dawn’ for Anzac Day

Chris Pash
By Chris Pash | 20 April 2020

The Outdoor Media Association (OMA) is supporting the RSL initiative Light up the dawn with digital signs across Australia.

The campaign asks the public to pledge their involvement in a 6am at-home vigil to replace the traditional Anzac Dayy march that has been cancelled due to COVID-19.

“This year Anzac Day will be different, and we want every Australian to have an opportunity to take part in this important national moment of appreciation for service people past and present," says RSL Queensland State President Tony Ferris.

"The qualities evoked by the ANZAC spirit – ingenuity, humour, endurance, courage and mateship – are more important now more than ever.”

OMA CEO Charmaine Moldrich: “We applaud RSL Queensland for bringing this inspired idea to life. With Anzac Day services, events and parades cancelled, Australia needs a beautiful gesture like this to galvanise us to celebrate and commemorate the ANZAC spirit. OMA members are honoured to be part of these efforts, using our digital network of screens to do what we do best: get the word out for a momentous event that will bring us together.”

Light up the dawn takes place on April 25 at 6am and includes a commemorative service which will stream from the RSL ANZAC Spirit website and on participating radio stations.

“Even though we cannot stand shoulder to shoulder on Anzac Day, by lighting up the dawn we can honour the sacrifices of those who have served, and showcase the tenacity of Australians,” says Moldrich.

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