Independent Dig has been awarded the Inspirations Paint account, the largest national paint retailer owned by the Dulux group, following a competitive pitch process.
Dig will take on the brand's full strategic and creative remit, leading the development of a new customer value proposition (CVP).
Dig will also create a new creative platform for the brand
"This is a great opportunity to work with a paint retail specialist that has deep expertise and a genuine focus on customer experience,” said Lisa Ramsey, managing director of Dig.
“We're looking forward to bringing fresh strategic and creative thinking to a brand with such a strong foundation."
Joel Goodsir, chief marketing officer of Inspirations Paint, said there was a connection between the brands from the beginning of the pitch process.
"There was real chemistry with the Dig team from the outset,” he said.
“Their experience across retail and hardware, combined with a clear understanding of the opportunity ahead, made them the right partner for the next phase of our growth."
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