Designworks Group acquires Union Digital

Sarah Homewood
By Sarah Homewood | 3 March 2015
Union LR Wright, Wackrow, Townsend and Baker

Designworks, part of the STW group, has acquired Auckland based agency Union Digital.

The deal sees Designworks take a majority stake in the agency, which will remain operating as a stand-alone branded agency within the Designworks Group.

Designworks chairman Sven Baker said: “This is about Designworks remaining focused on satisfying clients’ increasing demand for next generation insight led digital experience design and data driven automated marketing,” he explained.

“We know our clients are searching for more authentic, relevant and personalised engagement with customers, supported by practical, real-time measurability that will enable them to be far more proactive and adaptive in their brand experience and marketing activities. Union will be central to fulfilling the digital dimension of this market opportunity for us.

Matt Townsend current strategy director for Union, takes up the role of Designworks group head of interactive. In the role Townsend will continue to oversee the growth of Union while leading the strategic development of Designworks’ interactive offering across its six offices in New Zealand, Australia and Singapore.

“Matt and his senior team including Richard Wright and Todd Wackow have built a fantastic business, with tremendous client relationships, great work and a highly skilled team that really complements the Designworks culture and offering,” Baker continued.

Townsend said: “From the very first meetings with Sven and his team, it was clear we had alignment in our values and in the belief in the power of design to transform customer experience and business performance.

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