Jonty and Graham Hardy.
Independent creative agency DesignStreet is celebrating 27 years with a refreshed brand identity.
The boutique Sydney-based marketing agency, founded in 1998, has built a reputation on agility, quality and deep client partnerships.
"When (pandemic) lockdown hit, our decades of experience gave us an edge," said DesignStreet CEO Jonty Hardy.
"Our tight-knit team of senior specialists and simple, agile way of working meant we could keep delivering great results for clients without missing a beat."
Behind DesignStreet's success is a father-and-son leadership team.
Graham Hardy remains hands-on in his craft as a copywriter and content strategist, while Jonty leads the business, client strategy and team operations.
"Not everyone can work so closely with family," Jonty Hardy said.
"But we've found a rhythm that plays to our strengths. Graham drives the storytelling, I focus on strategy and leadership, and together with our creative director Mick Lakin, we've built a team that moves fast and thinks smart."
To celebrate its 27-year milestone, DesignStreet has unveiled a complete brand refresh from a redesigned logo to a contemporary website.
"We don't just talk about brand transformation, we live it," Hardy said.
"This rebrand signals our next chapter: we're ready to charge forward into 2026 with momentum and intent."
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