Dermal Therapy.
Dermal Therapy is relaunching its debut out-of-home campaign ‘It Works’ with influencer appearances.
This year’s campaign expands its OOH footprint to 550 sites nationally, including new billboard locations, Sydney bus wraps, a tram takeover in Melbourne and along highways and high streets.
The campaign will also launch in-store and across socials.
“In 2023, we set out to uncover what truly drives consumer choice in therapeutic skincare. The insight was clear and powerful: people want one thing above all else—a product that works,” Dermal Therapy and Lacorium Health founder Steven Sher.
“That truth inspired the launch of our It Works campaign in 2024, spotlighting six loyal Dermal Therapy users and influencers who became the authentic faces of our brand.
“Now in 2025 we’re turning up the volume with It Works 2.0—a bold new chapter featuring both new and returning influencer loyalists.
“This nationwide campaign will roll out across 550+ high-impact sites including highways, rail stations, high streets, and full bus and tram wraps.
“This Winter, you won’t just hear about Dermal Therapy—you’ll see it. And you’ll know: It Works!”
The campaign showcases a lineup of influencers with a combined audience of more than 20 million.
Returning campaign figures include Roj Torabi, Liz Claire and Alex Davidson.
New appearances include Matty J, Tammy Hembrow, Liv Rahme and Yasmina Elmerkaoui.
Dermal Therapy has partnered with Strat again for a media strategy.
“After seeing the incredible response in 2024, we knew the next step was to go even bigger,” said Strat media & operations director Josh Raskin Gottlieb.
“This year’s campaign not only extends our geographic reach but also enhances impact through strategic placements in high-traffic areas and creative transit formats.
“The mix of returning and new talent brings both familiarity and excitement to the campaign—exactly what Dermal Therapy represents.”
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