Dentsu Queensland.
Dentsu Queensland has been appointed media agency of record for Shine Justice following a competitive pitch.
The agency will lead media strategy, planning and buying for the law firm group in collaboration with Shine's in-house marketing teams.
Shine Justice encompasses the Shine Lawyers brand across Australia and New Zealand, as well as subsidiaries including Stephen Browne Lawyers in Western Australia.
"We're thrilled to partner with Shine, a company born in Queensland and driven by a mission to improve lives and ensure that all Australians have access to the justice that they deserve," said Chris Ernst, managing director of dentsu Queensland.
Shine, founded in Toowoomba in 1976, will mark its 50th anniversary in 2026 with continued focus on expanding personal injury law and class action reach domestically and internationally.
The appointment builds on dentsu Queensland's momentum in 2025, following successful retention of The Lottery Corporation in May.
"We're excited to partner with dentsu to continue strengthening our connection with clients and communities," said Shannan Madden, chief marketing officer at Shine Lawyers.
"Together, we will develop targeted solutions that light the way to justice and help more people right wrong."
Dentsu Queensland's client roster includes Tourism Whitsundays, .AuDA, Good Drinks Australia, Tourism and Events Queensland, Brisbane Economic Development Agency, Experience Gold Coast, Tourism Tropical North Queensland, Visit Sunshine Coast, McCormick Foods, Great Southern Bank and Aveo Retirement Living.
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