China car brand Chery has appointed Dentsu Creative its creative agency following a competitive pitch.
“With our deep expertise in the automotive space – both locally and globally – we're thrilled to partner with Chery as it rolls out an exciting new generation of vehicles,” a Dentsu Creative spokesperson said.
Lucas Harris, Chery Australia COO, said dentsu’s strategic expertise and creative energy align perfectly with the car maker’s vision.
“We’re excited to welcome dentsu as our new creative agency partner,” said Harris.
UM was last year appointed media agency of record for Chery.
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