Dentsu Western Australia has secured a partnership with lifestyle and kitchen brand Thermomix.
The agency was appointed by The Mix Australia and New Zealand to develop the brand’s ANZ media strategy, planning and buying following a competitive pitch process.
The Mix Australia is the largest independent distributor of Thermomix and has operated in Australia for more than 22 years, growing from one head office in Perth to host offices in Melbourne, Sydney, Brisbane and Auckland, New Zealand.
Bianca Mazur, executive director for Thermomix Australia, said she was looking for an agency that would work as an extension of the team.
"The more time we spent together it was clear that beyond deep performance media capability, dentsu believes in the same things we do, which we feel sets a solid foundation for the future," said Mazur.
"There is a strong cultural fit, and we look forward to partnering with dentsu to achieve our ambitious growth plans for the business.”
Jim Groves, managing director for Dentsu WA, said the Thermomix brand has been synonymous for more than two decades, in empowering Australian and New Zealand households to enjoy quality, cost-effective and healthy meals, while saving time in the kitchen.
"We are delighted to have been appointed after a competitive pitch, which recognises the expertise we have across performance media strategy, planning and buying," he said.
"This is an important win for our Perth based team and testament to the depth of specialist talent we have in the agency.”
The appointment follows on from significant revenue growth in the first quarter of 2023 for the business.
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