Dentsu's Sophie Lander to Cummins&Partners as MD Sydney

By AdNews | 17 June 2022
 
Sophie Lander

Independent creative and media agency Cummins&Partners has hired another senior industry figure.

Sophie Lander is leaving dentsu after three years running the Sydney office of BWM Isobar and DMB to become MD at Cummins&Partners Sydney.

She was previously client service director and was part of significant growth for the agency, with work gaining global industry recognition.

Lander “I’m incredibly proud to be named managing director of the Sydney office and I have been given a blank sheet to go crazy, get growth and do great work. 

“Both Michael and Sean (Cummins) have been integral in my decision to leave and my time with Rob Belgiovane, Paul Williams and Jamie Mackay has given me the best experience working with passionate founders and leaders."

Sean Cummins “I can’t believe how lucky we are to attract such wonderful talent and great leadership. Sophie has an amazing reputation for running FMCG accounts and also financial brand. That’s quite a spectrum and shows her diverse abilities.

"Of all the people I interviewed Sophie was in a completely different league and I can’t wait to work with her. We have a talented crew who will only benefit from Sophie’s leadership.”

Her appointment comes after Cummins&Partners appointed Michael McConville to head its offices in Melbourne, Sydney and New York as global CEO.

McConville is returning home after almost nine years in the UK working as client managing director & partner at WCRS/Engine, and managing partner at adam&eveDDB.

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