Dentsu’s global sports agency MKTG has launched in New Zealand.
"The reinvigoration of MKTG in New Zealand signifies an important milestone in the evolution of our MKTG business, in the region," says MKTG's APAC managing director, Matt Connell.
The team, headquartered in Auckland, will be led by Hannah Hickling from Halo Sport, a dentsu subsidiary.
"In a dynamic market like New Zealand, there is a clear demand for a versatile and integrated sports marketing agency that combines expertise with innovation," says Hickling.
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