Gyro, Dentsu's global creative B2B agency has appointed Jessie Jordan and Simon Rich as Australian creative director and director of strategy, respectively.
The pair bring a wealth of knowledge and experience in the B2B marketing sector and will be responsible for driving gyro’s creative presence in Australia.
With over 16 years’ experience in the advertising industry, Jordan has worked for a variety of award-winning agencies and clients, including Coke, Visa, Smiths and Microsoft.
Rich also brings in-depth experience with him, having built brands and delivered strategic marketing for over 20 years with leading B2B brands, such as QBE, RBS, HSBC and AXA.
“Our vision for the agency is to change expectations when it comes to the B2B landscape. We’ve brought in Jessie and Simon because of their shared passion and eye for research and ideas, which will be pivotal as we transform our offering for B2B clients across the region," Gyro Australia MD Dom Weatherhead says.
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