Independent creative agency One Small Step Collective (OSSC) has lured Phil Zohrab to head up its new data business Ground Control.
Zohrab has more than 20 years experience working in agencies big and small in Australia, New Zealand and Singapore.
He recently joined OSSC from Dentsu Aegis Network where he was chief data officer for the last three years.
He has also held senior leadership roles at iProspect, Performics and Zenith.
Zohrab says that couldn't pass up on the opportunity to work in a new business that would "marry creative, media and data DNA".
“We’ve partnered with world leading data and insights platforms to give clients incredible understanding into their business and their category," Zohrab says.
"It seems ridiculous to start a company in the middle of a pandemic, but data has never been more relevant than what it is today. We are seeing a lot of clients using this time to optimise and reframe their business, making sure that they are in the best possible position when the pandemic lifts.”
Ground Control is built around three pillars of understanding, optimisation and predictionmoving clients through to realise the benefits and advantages out of the data available to them.
It extends on OSSC’s existing data offering of Brandwatch’s social analytics and predictive media platform, Blackwood Seven, with new partnerships including Pi Datametrics for search analytics, Sparkline’s Analytics Auditor, and Semasio for semantic audience profiling.
“Data has always been a core part of the success of OSSC and we are finding more and more clients asking for help building out the data side of their business to drive decision making," OSSC managing director John Williams.
"Bringing someone of Phil’s calibre and experience shows our commitment to helping clients in this space.”
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