Dentsu's Amplifi has appointed Annemarie Tanke as national group productivity director and Danny Zarka as productivity director.
Tanke will lead the roll-out of an operational excellence program across the Dentsu Aegis Network and its agencies.
She comes to the role from Mindshare, where she was head of value management for the Asia-Pacific region, a Singapore-based role.
Tanke has also worked at Accenture as a media auditor.
Zarka was previously senior client services manager at Ebiquity and has also worked at MCN.
“The creation of a productivity division within Amplifi forms part of broader changes to ensure we have the right leadership and structures to progress and enhance our business and its offering to support our agencies,” Amplifi’s head of investment Alex Pekish says.
The appointments follow the recent promotion of Simon Williams to head of global media partnerships late last year.
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