Dentsu Queensland toasts appointment with Good Drinks Australia

By AdNews | 8 July 2024
Beer via Unslplash.

Dentsu Queensland has been appointed agency of record for independent craft brewer Good Drinks Australia.

The brand includes Gage Roads, Single Fin, Matsos’, Rider, Coors and Miller Genuine Draft & Chill and more.

Dentsu Queensland will handle strategy and media, following Good Drinks' expansion into Queensland.

Dentsu Queensland managing director Chris Ernst said the agency is thrilled to partner with the team at Good Drinks Australia.

"We connected instantly which is incredibly important to us, and this partnership provides a wonderful canvas for the dentsu Queensland team to show the intelligence, creativity, and challenger mindset, which runs deep in our agency," Ernst said.

Dentsu Queensland manager Emily Cook said the growth journey of Good Drinks Australia is one that is that is similar to dentsu Queensland's.

"We've heavily invested in the development of the whole person in recent years which has created a unique connection in our team and been the foundation of our growth as a business," Cook said.

"We love that Mick and the team felt that and I know I speak for our entire organisation where we have loved diving in with Mick and his wonderful team and building a connection and getting started on some great work.”

Good Drinks head of sales and marketing Mick McKeown said he immediately sensed the unique culture Dentsu Queensland are cultivating with a very talented group of people.

"I knew our teams would work well together to expand our portfolio of brands across Queensland and Australia," McKeown said.

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