Yuichi-Toyoda. Credit: dentsu
Dentsu has appointed Yuichi Toyoda as CEO of Asia Pacific operations.
Toyoda, currently global practice president, business transformation and BX president at dentsu Japan, will join the group executive management team.
He replaces Yoshiki Ishihara, who returns to his role as global chief strategy officer at the end of the year after 13 months as interim APAC lead.
Dentsu president and global CEO Hiroshi Igarashi said Toyoda’s global experience and regional knowledge made him suited to lead the business.
“We are delighted to appoint Yuichi as CEO, dentsu APAC. His deep knowledge of the region, extensive global experience and leadership in business transformation makes him ideally suited to lead this dynamic and highly competitive region,” Igarashi said.
“We are grateful to Yoshi for his outstanding leadership over the past 13 months, laying the foundation for a return to growth and strengthening collaboration across the region.”
Toyoda has been with dentsu for more than 30 years, including 15 in global roles.
He has held CEO and leadership positions in India, Thailand and China, and has led dentsu inc.’s Global Division and dentsu group inc.’s Solutions Office since 2022.
In 2024 he took charge of the company’s global Business Transformation (BX) practice, which has delivered double-digit revenue growth.
“It is with a deep sense of responsibility and pride that I take on this role at such a pivotal time, for both our APAC business and the Group,” Toyoda said.
“The region is undergoing unprecedented transformation, with disruption reshaping every industry and redefining how our clients compete and grow.
“Disruption, however, always brings opportunity. We will choose to lead this transformation by building a new, ‘uniquely dentsu’ business model, one that creates value beyond our clients’ expectations, supports their sustainable growth and contributes to the progress of society.
“Together, we will put dentsu APAC back on a growth path and achieve sustainable, long-term success.”
During his time as interim APAC lead, Ishihara advanced dentsu’s One dentsu strategy in the region and implemented key elements of the company’s Medium-Term Management Plan.
“It has been a privilege to lead APAC over the past year,” Ishihara said. “Together, we have laid the important groundwork for growth. I am confident Yuichi’s leadership and vision will accelerate APAC’s growth and create greater value for clients and markets.”
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