Dentsu Australia have partnered with thorndyke to independently verify DOOH activity across all agencies for the Australian market.
thorndyke was selected after a competitive pitch, looking at all vendors.
Emma Hegg, head of outdoor for dentsu: “We are very excited to partner with thorndyke, as we continue to navigate the evolving DOOH landscape on behalf of our clients.
"The last 12-18 months has seen a huge demand from advertisers to have more transparency in OOH and as a result, a number of verification providers have entered the market.
"For dentsu, our objective was to not only ensure independent verification for our clients, but also to partner with a provider whose technology was scalable for the future.”
Jason Cooper, MD of thorndyke: “We’re delighted to have been selected to partner with dentsu. We’re looking forward to working with everyone across the group and providing essential verification for DOOH campaigns. DOOH is probably the last digital medium to be verified.
"This deal gives DOOH measurement parity against other digital environments: independent verification that delivers exposure, SOV and time-in-view, which are table stakes in digital today.”
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