Dentsu Australia growth in negative territory

By AdNews | 20 November 2023
Credit: Wilbur Wong Unsplash

Dentsu Australia's growth is running negative, according to papers associated with the company's September quarter results.

The Japan-based advertising group posted a 6% fall in organic revenue for the September quarter and is forecasting minus 5% organic for the full year. 

And the company is in the middle of a global business management structure designed to accelerate growth.

In the September quarter results announcement, dentsu didn't give specific numbers for major markets including Australia.

However, its presentation to market analysts included two charts, showing "organic growth of major markets" over the three months and for the first nine months of the financial year.

Over the three months, Italy and Spain are the only markets showing greater than 5% organic growth.

Canada, Japan and the Netherlands are between 0% and 5% growth.

Australia, Brazil, China, France, Germany, India, Norway, Poland, Sweden, Switzerland, Thailand, UK and the US are all "Less than (5)%".

Over the nine months, Australia is also in the "Less than (5)%" basket.

A slide from dentsu's presentation to analysts:

dentsu sept q 2023 - major markets

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