Danica Bellchambers.
Danica Bellchambers has been appointed chief data and technology officer at Dentsu ANZ.
The newly created role bring together data, technology and AI as a core capability across the business.
Bellchambers joins from Nine, where she was head of product, AI, leading the organisation's AI product strategy across content, audience and commercial use cases.
Before that she held senior roles at Clemenger BBDO, embedding advanced analytics and AI into marketing and creative solutions.
"Danica is exactly the leader we need at this moment," said Rob Harvey, CEO of dentsu ANZ.
“We're already doing great work across data, technology and AI, and her appointment is about accelerating that momentum and connecting our capability more deeply across the organisation.
“Our focus is firmly on client impact, and Danica's leadership will play a key role in helping us deliver more modern, integrated and effective outcomes."
Bellchambers will join the dentsu ANZ executive leadership team and will draw on the company's global AI products and platforms while building solutions tailored to ANZ clients.
"There is a clear, bold ambition at dentsu to unify people, data, and technology to supercharge creativity," Bellchambers said.
"I'm excited to work with the talented teams already in the business to build on their strong foundations and architect a high-performance data and AI strategy, leveraging the strength of our global capabilities to deliver high-impact, local results that drive our clients' businesses forward."
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