360i, a digital agency owned by Dentsu Group, is reportedly advising clients to support an advertising boycott against Facebook, #StopHateforProfit.
The move is linked to a protest at a perceived the lack of progress by the social media platform to limit hate speech and misinformation.
The Wall Street Journal says 360i, in an email to clients, supported a July ad boycott. 360i clients include McCormick & Co, Discover Financial Services and Unilever.
Facebook has faced criticism over posts by president Donald Trump, including the comment: “When the looting starts, the shooting starts.”
However, the social media platform last week took down some posts violating policy against “organised hate”.
Elijah Harris, a senior vice president at IPG Mediabrands, has publicly called for Facebook to be accountable.
“Facebook must rethink how to curb the spread of content that incites violence and leads to divisive discourse,” he wrote on LinkedIn.
In a statement earlier this month, Facebook founder Mark Zuckerberg said the poaltform was reviewing its policies
“I believe our platforms can play a positive role in helping to heal the divisions in our society, and I'm committed to making sure our work pulls in this direction.”
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