Dentsu adds Salesforce expertise with majority stake in Extentia

By AdNews | 5 August 2022
Credit: Charles Deluvio via Unsplash

Dentsu is taking a majority stake in Extentia, a global technology and services firm with a focus on enterprise mobility, cloud engineering, and user experiences.

Commercial details haven't been released.

Extentia, with nearly 800 staff in Pune and Bangalore, India, will join Merkle,a data-driven customer experience management (CXM) company within Dentsu International.

The acquisition will further bolsters Merkle's existing Salesforce capabilities.  Extentia is a Salesforce Crest Partner and one of the nine Salesforce product development outsourcers globally, 

Dentsu has more than 1,300 Salesforce trained staff and 3,500 Salesforce certifications.

"As one of Salesforce's largest partners and its top agency partner, we owe it to our customers to deliver world-class, cross-functional, cross-platform expertise," said Michael Komasinski, global CEO, Merkle.

"Extentia differentiates itself through a design-first approach to its cloud-native technical and engineering product solutions, This strategic acquisition will allow Merkle and dentsu to meet the growing market demand for support our clients in driving complex architecture integrations."

The company will be known as Extentia, a Merkle Company.

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