Deloitte Australia’s Technology, Media and Telecommunications (TMT) Predictions report for 2021 highlights how worldwide trends in TMT may affect businesses and consumers worldwide.
The predictions:
The cloud migration forecast: The cloud market in Australia will continue to grow in 2021, doubling in size by 2025.
5G is not hazardous to your health: In 2021, the proportion of Australians who believe there are health risks associated with 5G, or admit they don’t know about its effects, will fall below 20% (down from 34% in 2020).The next-generation radio access network: In the next three years, Deloitte says we will see the first live deployments of Open RAN in Australia with 30% of these being from new mobile network operator entrants.
Women’s sport gets down to business: As broadcast deals commit to greater coverage of women’s games Deloitte expects a re-balancing of broadcast with women’s sport to account for up to 25% of total broadcast sporting hours by 2025, accounting for the vast majority of growth in total sports consumption and in new consumers of sport.
The hyperquantified athlete: In the next 18 months, Deloitte Australia predicts there will be an increased level of consolidation of athlete data platforms and associated services for Tier 1 sporting organisations as larger players look to broaden their capabilities and breadth of offerings.
TV’s New Year resolution: There is a dedicated group of loyal sports fans (about 20% of Australians) who would be comfortable paying more than $30 per month for sport content placing it as a premium compared to the competitive streaming market and existing sport content propositions.
From virtual to reality: Deloitte predicts that Australia will be in line with global trends, with VR, AR and MR sales growing by 100% in 2021 over 2019 levels, as well as an increase in sales of software and services related to this technology.
Video visits go viral: Australia will exceed the global average for telehealth adoption with more than 10% of Australians regularly using telehealth services in 2021.
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