Deliveroo appoints Google partnerships boss as head of marketing

Mariam Cheik-Hussein
By Mariam Cheik-Hussein | 18 April 2019
Jeremy Brook

Deliveroo has named Jeremy Brook as its head of marketing in Australia, as it seeks to expand further across the nation.

Brook joins from Google where he spent five years as head of creative partnerships for Northern Europe.

Based in Amsterdam, he founded Google’s in-house creative service team for the region and developed a trademarked methodology and a patent for Google during his tenure.

His appointment comes as Deliveroo continues to boost its presence locally, recently signing up the 10,000th restaurant to its platform.

The business also introduced a new subscription service Deliveroo Plus, which claims to be the first subscription service for a food delivery platform in the market. 20,000 people signed up across Australia in the first week alone.

Brook brings 18 years’ experience across digital transformation, design thinking, storytelling and creativity to Deliveroo.

“This experience will be essential as Deliveroo continues to push the boundaries and transform the way Australians and think about food,” Deliveroo country manager Levi Aron says.

“With the recent introduction of Deliveroo Plus and the creation of an edible burger wall in Sydney’s Martin Place, we’re really ramping up how we’re engaging with customers and restaurants.”

Australia has become increasingly crowded with food delivery services, such as Uber Eats and Menulog, with Uber Eats noticeably ramping up its marketing efforts.

During the Australian Open it ran its highly-praised integrated campaign featuring Nick Kyrgios, Rafael Nadal, Lee Lin Chin and more.

It’s also leveraged stars such as Hamish and Andy in their campaigns.

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