Luke Burr.
Deep Media, an Amazon ads partner, has expanded into Victoria and appointed Luke Burr head of sales.
Burr was previously group account director at MiQ and has more than a decade of experience working for Yahoo, Fairfax and in leading programmatic roles . He is also a Victoria board member for industry charitable body UnLtd.
He will focus on the consultancy’s local growth, supporting brands and agencies in maximising the opportunities working across Amazon’s ad offerings - including Prime Video, Sponsored Ads, Twitch, IMDb and third-party publishers.
“Victoria’s independent agency scene is one of the most innovative and fast-moving in the country and Deep Media is built to partner with that energy,” said Burr.
“With Amazon Ads offering marketers the ability to connect with relevant audiences across Prime Video, Netflix and various third-party publishers across the open internet, there’s never been a better time to help brands tap into its full potential. I’m excited to join a Deep Media team which is already doing great things for its partners.”
The launch into the Melbourne market follows last month’s expansion into New Zealand.
Paul Kent, co-founder at Deep Media, said the consultancy’s growth reflects the speed of the market, with which Burr will be spearheading.
“We’re growing fast because the market is shifting fast,” said Kent.
“Launching into New Zealand was a huge step for us and now with Luke leading the charge in Victoria, we’re even better placed to support ambitious brands and agencies across the region. He’s one of the most respected operators in the industry and brings exactly the local insight and leadership we need.”
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