Advertising revenue for TV has slid to $4 billion for the financial year, according to ThinkTV’s latest report.
The numbers cover metropolitan and regional free-to-air, subscription TV and broadcaster video on demand (BVOD).
For the year to June 2019, total advertising revenue was $4 billion, down by 4.1% compared to the same period last year.
In the June half, TV advertising revenue was $1.9 billion, down by 3.6% compared to the same period last year.
“The advertising market is feeling the effect of decreased consumer and business confidence as well as global political uncertainty and these results reflect this,” Kim Portrate, ThinkTV CEO, says.
“Yet, despite a dip in revenues in-line with broader market performance, TV saw an investment of almost $2 billion for the past six months and more than $4 billion for the full year.”
BVOD continued to grow throughout the year, with revenue up 34.2% to $67.1 million for the six months to June. For the full financial year, BVOD revenue was up by 32.2%, at $128.3 million.
“What an impressive result for BVOD which continues to attract advertisers as well as audiences hungry to consume high-quality content on the device of their choosing,” Portrate says.
“These figures confirm TV’s continued effectiveness for Australian marketers, and the industry is committed to further enhancing this performance. The growth of BVOD and the forthcoming launch of Virtual Australia (VOZ) are two such examples of this commitment.”
A breakdown of the results
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