Dean Chadwick will join business management platform MYOB as chief marketing officer in June.
Chadwick was previously chief customer officer at THE ICONIC, where he led both product and marketing for the fashion & lifestyle e-commerce platform. He has previously held senior marketing roles at Virgin Australia’s Velocity Frequent Flyer program and American Express.
The appointment follows the launch of a new integrated marketing campaign, featuring a creative direction drawing attention to MYOB’s unique business management platform.
Chadwick said: "MYOB’s business transformation has been phenomenal and I’m looking forward to contributing to the next phase of the brand and platform evolution.
“My passion lies in delivering experiences with customer value at the core. Enabling generations of Aussie and Kiwi business owners to be successful is a powerful purpose that I’m excited to be part of."
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