DDB and McDonald’s Australia are ending their creative partnership of 54 years at the end of 2025.
The list of campaigns since 1971 is long and includes Jimmy Dean & Mac Time Rocks On, to more recently the Silver Lion-winning Big Mac campaign The Original Mouthful.
Annabel Fribence, CMO at McDonald’s, thanked DDB Group Sydney for being a long-term partner of the brand and business.
“DDB has been a true partner, pushing us, supporting us, and ultimately ensuring we continue to grow,” she said.
“Together, we have evolved the iconic Macca’s brand, and we are proud of the incredible creative legacy we have built.”
The rest of the agency village -- Wieden+Kennedy, Akcelo, Digitas, Omnicom agencies OMD and Annalect -- remains.
Sheryl Marjoram, DDB Group Sydney CEO, said the partnership has been defined by more than shared goals.
“It’s been powered by determination, proving longevity is earned, not given. Our partnership navigated change, seized opportunities and built solutions,” she said.
“We’re proud of the success we celebrate today. Our very best wishes go to Annabel and the marketing team, the senior leadership team, the incredible franchisee community, Akcelo, W&K, Digitas and of course our family members OMD and Annalect.”
McDonald’s said the Omnicom Oceania Group will continue to be a core part of the village, flexing as needs change. "An example of this, is that we welcome Eleven to support us in earned media."
American advertising agency Wieden+Kennedy was added to McDonald's Australia's roster as an additional creative agency partner in January.
In April, Annabel Fribence was appointed McDonald's Australia chief marketing officer, replacing Chris Brown.
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