Publicis Groupe ANZ has appointed Davy Rennie CEO of digital agency Digitas Australia and digital commerce company Balance.
He replaces Digitas CEO Adrian Farouk who is leaving after 11 years. James Horne, who co-founded Balance 16 years ago, has departed following his earn-out. Balance was acquired by Publicis Groupe in 2021.
Rennie joins after more than six years as national managing director of digital agency Tribal DDB. He was previously at Deloitte Digital as customer experience strategy and design director.
“I am absolutely thrilled to be joining Publicis Groupe and leading both Digitas and Balance into the experience era," he says.
"Both organisations have continued to create effective customer experiences, driving genuine growth and nurturing rich cultures and creative excellence. I’m also excited about the opportunity to work with the agency businesses and talented teams across the entire Groupe.”
Michael Rebelo, CEO of Publicis Groupe ANZ, says Rennie’s portfolio of work across a broad range of advertiser categories has seen him develop user experiences that help brands spark strong connections with their audiences.
"His passion for technology and design, and commitment to inspiring teams to adapt to emerging technologies will ensure that Digitas and Balance remain at the forefront of shaping the future of digital experience.
"As experts in e-commerce, he will lead the Balance team, focused on simplifying complex digital commerce systems with intuitive design, smart technology and progressive shopping solutions.”
Rebelo thanked Adrian Farouk for his dedication bringing together the talented digital team at Digitas.
"I’d also like to thank James (Horne) for his important role in building a digital commerce company that continues to drive growth through digital-lead innovation for some of Asia Pacific’s top brands, government agencies and educational institutions,” says Rebelo.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at firstname.lastname@example.org