David Roddick departs Foxtel Media in business restructure

Mariam Cheik-Hussein
By Mariam Cheik-Hussein | 3 September 2020

Foxtel Media has restructured its leadership and management team, resulting in the departure of chief sales officer David Roddick.

As part of the shake-up, aimed to drive a digital-first approach to advertising sales, Nev Hasan has been promoted to the newly-created role of executive director of agency sales.

Meanwhile, Daniella Serhan, currently brand partnerships director, steps into the expanded role of entertainment sales and partnership director and Annie Griffiths joins the business as senior strategy consultant.

“We are moving rapidly towards a new future for media,” says Mark Frain, Foxtel Media CEO.

“The future for advertising is intelligent video and digitally driven agency-client-media relationships. We are continuing to evolve our operating model as we align with what our clients and their brands need from media partners in today’s environment.”

In his new role, Hasan will be responsible for leading the Foxtel Media national sales teams to a video-first advertising future, embracing the linear TV and the video-on-demand and digital assets across the Foxtel Group including Foxtel, Foxtel Go and Now, Kayo together with Tubi and a growing portfolio of strategic advertising partners like Samsung.

Serhan will work alongside sport sales and partnerships director Martin Medcraf to support Foxtel Media clients to capitalise on the opportunity of higher audience engagement across the Foxtel Group portfolio.

Griffiths, most recently PHD USA chief marketing officer, reports to Foxtel Media’s Toby Dewar, customer engagement director. She will help re-imagine the ways in which Foxtel Media collaborates and engages with agency partners for the upcoming “Upfronts” season.

As a result of the restructure, David Roddick and Jo Clasby, Sydney sales director, will depart the business.

“These leadership changes position Foxtel Media for continued success in a fast-changing environment,” Frain says.

“They strengthen our alignment with the Foxtel Group as it emerges as one of Australia’s most forward-looking media business. We thank David and Jo for their contribution and wish them all the best for their future endeavours.”

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