David Jones, in partnership with Qantas and Destination Canada released its Spring Summer 22 Wonderworld campaign, 'Natural Wonders 'calling customers to dive into the wonderful, big wide world that surrounds them with eyes wide open.
The landscapes of Whistler, Canada, with its gushing waterfalls, crystalline lakes and legendary mountains, bring the Natural Wonders theme to life as a powerful canvas for the bold, bright fashion, the exciting, unforgettable shapes and the joy of endless possibilities ahead.
The new season brings a reverence for the natural world and our place within it. David Jones partnered with Destination Canada and Qantas to bring the campaign to life and will promote Canada as a place for all-year travel to its premium customer base across in store and davidjones.com
Indian-born, now New York based supermodel Pooja Mor fronts the campaign, photographed by renowned Australian photographer Issac Brown. After being hand-selected by designer Nicolas Ghesquière for the Louis Vuitton Cruise 2016 fashion show, Mor’s runway debut cemented her place in the industry, going on to walk for the likes of Alexander McQueen, Bottega Veneta, Givenchy, Khaite, Oscar de la Renta, Marni, Rodarte, Simone Rocha and Zimmermann. Being an avid hiker, Mor was equally at home in Cheakmus surrounds as she is global runway stage.
Mor will feature in ‘Wonderworld’ imagery and film throughout David Jones stores and digital channels and will also appear on the cover of JONES magazine edited for the first time by JONES new editor in chief by Philippa Moroney.
David Jones chief marketing officer, James Holloman, said “The new season is filled with energy, intent, and action. To us, Whistler Canada embodies the ‘natural wonders’ and is bursting with adventure and beauty at every turn. Our pulse beats with the infinite possibilities and inspiration ahead, as we set out on our next adventure. We welcome our customers to explore the new season with us and all it has to offer."
Spring Summer 22 Wonderworld campaign, Natural Wonders will be brought to life this week via the highly anticipated David Jones runway show which will officially mark the new season. Held in the gallery of the Elizabeth Street Flagship Store on Level 8, overlooking the historic Hyde Park and poised just above the David Jones shoe floor, the set will take inspiration from the picturesque Canadian landscape with the event space being transformed into an immersive runway to showcase the curated edit of the best collections of local and international fashion.
Bridget Veals, David Jones general manager of Womenswear and Accessories said; "I am thrilled to see our show return to our flagship store, our retail spaces are where we inspire our customers season after season with experiences and the best assortment of brands from around the globe. This season David Jones welcomes over 30 new fashion brands to our women’s designer portfolio including The Attico, Sarah-Jane Clarke, Wynn Hamlyn, Alo, By Charlotte, Sleeper, National Designer Award Nominee Beare Park and homegrown brand Matteau, whose resort collections embody Australian style – relaxed, effortless and timeless."
WONDERWORLD CAMPAIGN CREDITS
CMO David Jones – James Holloman
GM – Marketing Communications David Jones – Georgia Hack
Senior Brand & Content Manager – Florina Sadikay
Editor-in-Chief: Phillipa Moroney @pipmoroney
Content Director: Rebecca Tay @rebeccatay
Production: Rebecca Moore @rebeccamooreproductions
Photographer: Issac Brown @issacbrown @assemblyagency
Videographer: Ed Triglone @edtriglone
Fashion Director: Rachel Wayman @rachelwayman
Hair: Sylvia Wheeler @sylvia_wheeler
Makeup: Natasha Severino @natashaseverino_makeup
CAMPAIGN TALENT
Pooja Mor @poojamor @elitemodels
Marco Bellotti @marcobellotti1
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