David Jones partners with Etsy for crafty Christmas pop-up event

Pippa Chambers
By Pippa Chambers | 10 November 2014

US founded online shopping site Etsy.com is teaming up with the Australian department store giant to create a temporary 'gifting marketplace' ahead of Christmas.

In what will be the company's first ever gifting collaboration marketplace, Etsy, which specialises in handmade and vintage goods, will be offering David Jones shoppers a wider selection of more unique and 'one-of-a-kind' Christmas gifts.

The four day 'Unwrap Etsy' pop-up at David Jones in Sydney will feature more than 40 Australian makers/sellers across art, design, jewellery and homewares. There will also be hands-on making workshops and customers can watch Etsy’s creative community in action via a series of live demonstrations.

A website has been set up for the event, which features details of sellers and workshsops.

Ranging from decorative felt ball garlands and unique keepsakes to bow-tie designs with leather straps and adjustable buckles, eco-friendly adornments, illustrations and dog leashes and collars made from vegetable tanned leather – Etsy's sellers range from wacky to the wonderful.

Group executive of merchandise at David Jones, Donna Player, said, “This is a really exciting collaboration that we are so proud to be a part of. Etsy is a very innovative online brand and we think our customers will really love this addition to our store offering this Christmas.”

The gifting marketplace will run from Thursday 4 December until Sunday 7 December.

Etsy Australia and Asia MD, Helen Souness, said to have its sellers sit alongside the brands housed within David Jones is “really exciting to see”.

“We feel that this innovative partnership, which represents incredible opportunity for the creative businesses taking part, is going to be really well received by our loyal Etsy customers.”

As part of its festive in-store push and Christmas marketing blitz, last month Myer announced plans for its Giftorium – which launched this Saturday.

Myer is also offering workshops and in-store events, but more, and over a longer period.

Myer is set to host more than 5000 hours of events activity in stores across the country in November and December and is offering 12,500 hours of product demonstration sessions by the 'Producticians', personal shoppers, and an array activities every Saturday – in an attempt to draw more shoppers in.

Did you catch the new David Jones Christmas campaign? Watch it here:

For related news:

David Jones launches song for 2014 Christmas campaign
Myer kicks off Christmas marketing blitz
Myer has unveiled first brand relaunch in a decade

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