David Jones and Cate Blanchett ask 'How do you Christmas'

Rosie Baker
By Rosie Baker | 3 November 2016

David Jones 2016 Christmas ad showcases all of the possibilities of Christmas, however you celebrate it.

The department store has signed up Cate Blanchett to voice and star in the ad which asks 'How do you Christmas?'

The campaign, created by TBWA Sydney, launches online today with TV ads following on Sunday 6 November and cinema rolling out this month.

It shows different festive scenes from low-key surf Christmas, to lavish luxury Christmas and everything in between, with the idea that however you do Christmas, David Jones has what you need.

David Jones chief operating officer, David Thomas said: “Australians are known for taking a varied and unique approach to the way they celebrate Christmas. Whether it is finding the perfect gift for a loved one, preparing the home for a Christmas feast, curating the perfect outfit for seasonal celebrations or ringing the magic of Christmas alive with engaging activities for your children, David Jones provides endless possibilities for everyone.

“We pride ourselves on offering the best of the world in one place and this is never more apparent than during our peak Christmas trading period,” Thomas concluded.

David Jones is also launching its festive window and store displays from today, and partnering with charity The Smith Family to donate to its toy and book appeal.

The retailer is also launching an online Christmas portal, and its first ever Christmas parades in Wellington and Brisbane, treasure hunts, photos with Santa, carols and pantomimes, and a broader programme of in-store events and services.

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop me a line at rosiebaker@yaffa.com.au

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