Mike Hewitt and Maxine Reed.
Brand experience agency DARKHORSE has been appointed lead agency for Veuve Clicquot's luxury brand experience and hospitality brand Clicquot Sun Lodge, following a competitive pitch.
Veuve Clicquot joins Jaguar Land Rover and Sephora on DARKHORSE's client roster.
Anna Hensen, brand manager at Veuve Clicquot Australia, said DARKHORSE was a collaborative partner that understood the nuances of luxury.
"Their creativity, attention to detail and deep appreciation of the Veuve Clicquot brand consistently result in elevated experiences and execution," Hensen said.
“They're a pleasure to work with and feel like a genuine extension of our team.
DARKHORSE has also made three new appointments.
Sydney-based Maxine Reed joins as experiential director after four years at Havas Red, where she led the brand experience team across clients including Lexus, Toyota, L'Oreal, Netflix, Tourism Tasmania and AppleTV+.
Before that, she spent five years at Amazon in events and marketing roles across Amazon Advertising, AWS and Retail.
Auckland-based Olivia Muir joins as experiential director, following three years at Mango Communications, now FleishmanHillard, working on clients including McDonald's and New Balance.
Elizabeth O'Leary has joined as creative director in Singapore. Before DARKHORSE, she worked on the creative development of large-scale brand experiences across the Middle East, across automotive, cultural and lifestyle projects, at Avantgarde MENA.
Mike Hewitt, founder and CEO of DARKHORSE, said the Veuve Clicquot partnership and the new appointments were moments to celebrate.
"DARKHORSE has become the brand experience agency iconic brands continue to choose across APAC," Hewitt said.
“Our new partnership with Veuve Clicquot, and the appointments of Maxine, Olivia and Elizabeth are all moments to celebrate. We've seen fantastic growth throughout the region and our team is set to continue the great work we've built a reputation on delivering.”
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