DARKHORSE expands

By AdNews | 16 October 2025
 

Isabella Ireland.

Brand experience and communications agency DARKHORSE has secured client wins, brought on team members and moved to a new Sydney office.

The Sydney office's wins include Bentley, Sephora, ZEEKR and Chemist Warehouse, which join the portfolio alongside established clients Jaguar Land Rover and Pernod Ricard.

Frankie Gair has re-joined the agency as business director, bringing more than a decade of experience in experiential and brand campaigns.  

Joining her is senior producer Isabella Ireland, previously of Studio Messa where she delivered campaigns for Dior Beauty, American Express, Snapchat and Vogue.

DARKHORSE has opened a new office, which it will share with George P. Johnson. Both agencies are part of Project Worldwide, a creative alliance of 14 agencies and 45 offices around the world.

Located at 55 Clarence Street in Sydney's CBD, the Project Hub is designed to be a centre of collaboration and culture, offering wraparound services for brands.

Ben Taylor, Project CEO Asia Pacific, said the company had been proud to support DARKHORSE as it had evolved from a Kiwi indie to a global player with offices across New Zealand, Australia and Singapore. 

"It's a combination of client-centricity, smart creativity and white glove polish that makes DARKHORSE exceptional and we're thrilled about this next chapter of their growth," he said.

DARKHORSE founder and CEO Mike Hewitt said the company had ambitious growth goals for Australia.

"It's been inspiring to see our team accomplish them," he said.

"There's a real sense that we're just getting started, and we're excited for all that's to come."

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